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A business plan
defines your strategic,
tactical and financial plans, including the costs of doing business, and realistic cash
flow.
It
should be updated when any aspect of your business
changes. Today's economy presents a new environment
for almost everyone.
If
you have not developed or updated you business plan,
now is the time to do it!
A business plan is
roadmap for your business. You would not start a trip
without knowing where you are headed, how you will travel, and
how long it will take to get there. You need to know if
there are intermediate stops or layovers, and how much the
trip will cost. You might have to stop and earn money along
the way. You may need to borrow money to buy your
tickets, or will you just sell the car and hitch-hike when the
gas money runs out?
Do you really know what will it take to maintain your new,
current or
expanding business next year? Does and will the revenue cover
expenses? What are your contingency plans for
unexpected supplier or customer setbacks?
(1) You need a business plan for your own use, and it needs to
be reviewed and updated each year. It should describe .
.
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What
you do
Describe your products and/or services, custom or generic,
support or defect remedy.
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How
you do it
Do you make it, do it, or buy and sell? How do work
with customers, suppliers, employees and/or
contractors? Who does what and when? What
could you do to cut costs or time to deliver?
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How
you make money
What do you pay for and when? How do you get paid, and
when?
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What
if something goes wrong?
What if you or one of your key employees or partners
is ill or injured? What if one of your suppliers
goes out of business? What if one of your customers no
longer buys from you? What if your credit lines become un
available or one of you customers cannot pay for work that
has already been done?
(2) You will need a formal business plan when you are looking for
a loan
or investors. They want the answers to these same questions,
and they will also want business analysis and real numbers to
back up your assumptions. They will want to know why
they should invest in you and your business!
Creating
and maintaining a business plan takes time and effort. I
will assist you in the development, review and
updating of your business plan. I can manage the entire
project or simply provide research, analysis, copywriting, editing, and/or
final
review.
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